The Concept of Business and Human Rights in the Context of Current Global Trends

The article is devoted to the concepts of business and human rights in metamodernism era (postpostmodern), when contradictory processes globalization glocalization economical legal relations simultaneously create new opportunities challenge actuality effectiveness mechanisms promotion field.It emphasized that despite some progress promoting concept rights,the question whether international national law able oblige businesses sustain humanrights remains relevant. It determined based onthe categories public interest, which realized taken into account by voluntary commitmentand implementation relevant obligations entities positive statein field rights. analyzes political economic global trends challenges influence theconcept Increasing asymmetry inequality, changes systemof institutions, especially financial, development digital technologies,contradictory integration disintegration, expansion illegal migration,the phenomenon “Black Swans,” crises covid -19 pandemic areprompting necessity provide sustainable social responsibility business.Emphasis placed on raising level awareness about expediencyof observing standards not only for ethical reasons, but also as a means improvingtheir own success competitiveness.The examines main occur under influenceof demand contract, such socialization, anthropologizationand ecologization law, increasing impact crises, conflicts, pandemics content law,expanding scope range issues. changing ratio legalregulation, subject area, topics non-state convergenceof private, system sources blending andnon-legal forms regulation.It one regulation businessresponsibility more “strict” regulation, thequestion realism “strengthening” force acts aboutbusiness rights.The opinion its regulatory value norms soft given sphere expressed.